Hi, I'm Eli –
Designer, Developer, and Marketing consultant. One creative partner who can handle it all- with an eye on performance, not just aesthetics.
Open to Work
Hover a button. Get a TL;DR for the chronically busy.
Tap one. Get a TL;DR for the chronically busy.
Ok. You're busy, but you're curious. Good.
Sooo let's cut the pleasantries, shall we?
I’ve written something for you. So, if you needed a seriously simple, damn-near fool-proof guide to discovering exactly what’s not working on your webshop and how to fix it. Lucky you, because I’m going to sell it to you.
No, no no– not for your money.
For something more valuable.
An invite into your Inbox.
After consulting at every stage in the marketing funnel for multiple multi-national e-commerce brands these past six years– And prior to that, specialising in design for another six–
Not to toot my own horn, but I know my sh*t- and it’s unlikely there’s an issue you have that I haven’t already seen and solved. The point here isn’t to sell myself though, really…
It’s that YOU CAN SEE AND SOLVE (insert your e-commerce issue here), too… if you’re willing to part with your email address.
Didn't bite?
Fine.
Guess the point is to SELL myself now.
Right? Ok.
My name's Eli Hughes-
and I'm not a Good Designer.
A good designer creates the most beautiful, engaging, creative.
A good developer builds the most robust, effective & usable webshop.
A good marketeer analyzes your market. Finds what’s working and scales it.
The problem: those three can exist totally separated from one another.
But they’re most effective when they’re actively feeding eachother.
(picture that)
Then, each thing just becomes a thing that works as part of the whole.
And I pride myself on making things that work.
The beauty,
the usability,
the scale–
Those are the result, not the goal.
The goal is, and should always be, to make it work.
And if these lovely souls are to be trusted, it certainly seemed to work:
'n that's where I butt heads with your Designer–
–but rub shoulders with your Developer.
In fact, I spent a decade of my life studying and practising Architeture.
That’s where I first caught this way of thinking.
You see, a beautifully-finished building.
Tasteful oak flooring laid in herringbone, a beautifully textured marble kitchen-top.
With spaces that. just. don’t. work.
It isn’t beautiful. It’s wasted money.
The generalist gets a bad wrap. “Hire a specialist”, it’s a must.
But if you need an interpreter, you find a generalist.
It takes a smart person to know when they’re not the smartest in the room.
But to know that, you need to know which room you’re standing in.
I’ve been working in marketing long enough to have learned that there are only three factors to an e-commerce business that are either hurting your results or, for lack of a better figure of speech, printing you money.
Those being:
Where are you selling your product?
What is the product you’re selling?
How are you selling that product?
I spent a quarter of my life either studying or practicing architecture.
It had been a dream of mine to become an architect. It all seemed so beautiful. The idea of it all seemed so beautiful. The idea of it all.
In practice it was beautiful. But the reality of it was beautiful and what I hated the most about what I hated the most about architecture was and what I hated the most about architecture was the The fact that you had to work with a sometimes huge team of multiple other people, multiple other teams, multiple other disciplines, and each had their own end goal in mind. And of course, if things went wrong, or didn’t end up going to plan, every
Simple costs triple.
Why does simple cost triple? Because it means you’ve spent the time and energy necessary to learn the difference between what’s essential and what’s extraneous. And that time is billable.
