Conversational UI - "Marktplaats Assistant"

Background.

Founded in 1999, Marktplaats.nl is the leading general classified ads site in the Netherlands for both used and new goods and services. It was acquired by eBay as a part of the eBay classifieds group on November 10th, 2004.

As a self-guided project and exercise in sharpening my UX Research skills, I analysed the business model of Marktplaats.

I defined a struggle in it's userbase- having noticed a gap in the Customer Journey and  educating their users how to use their product safely and successfully that was leading to bad product perception.

Finally, I conceptualised a scope for the solution to that struggle.

Project Info 

CLIENT
Marktplaats
TYPE 
Self-Guided Project

User Research
UX Design
UI Design
YEAR 
2018

The project 

Through a set of interviews and recorded qualitative research, I identified my struggle and researched what Marktplaats currently had in place to respond to that struggle.

I continued by breaking down and analysing the current design (layout and hierarchy) of the Marktplaats Mobile Experience. I optimized the layout of this experience and introduced a feature as a solution.

By making use of Conversational UI: A Chat-bot, installed as an addition to Marktplaats developing Chat component. Marktplaats introduces themselves as both the educator of new and current users, as well as the facilitator of user transactions.
elihughes