Our Story - bunq


bunq is a Dutch, internationally active mobile bank, headquartered in Amsterdam, Netherlands. Offering personal and business accounts and focuses on ease of use transaction accounts, bunq is one of the front-runners in the fintech industry.

I was given the assigment to develop a mobile concept redesign for the "Our Story" section of their homepage.

As a Product Illustration challenge, I was faced with bringing metaphor and visuals to communicate bunq's mission and message through this page.

Project Info 


Product Illustration
UI Design 
UX Design

The project 

In the document above, I outlined a strategy to optimize the "Our Story" page as a landing page for bunq membership and storytelling tool. I emphasized bunq's status as a disruptor of the banking industry in The Netherlands- through dramatic metaphor and imagery. "Shout it from the peaks of the mountains".

In their consistent iteration of their website, the Our Story page was removed entirely- but you can find a part of my final concept reapplied in greater detail on bunq's press section of their website.